Black Ink Marketing
provides both ongoing marketing services where we act as
your marketing department
or
individual services
to help you market your business. We'll work
within your budget—whether you need one brochure, a
suite of
websites or an ongoing mixed marketing effort. We'll analyze your
audience, determine what the hot buttons are and how you solve
their problems. We'll then work to position
your business for optimum exposure.
Your Marketing Department
Black Ink Marketing provides
a variety of digital and traditional services designed to keep your
marketing humming
along and help you to brand your business while
you do what you do best--provide services to your clients. With
consistent marketing, you'll stay in front of your clients and
prospects on a regular basis.
Contact us if you need an internal marketing department but don't want
to hire employees or don't need full-time marketing help. We'll create
a blend of our
individual
services that aims to keep your pipeline filled.
Black Ink Marketing's
ongoing marketing services are great for solopreneurs, small businesses
with no marketing department, or even larger businesses whose marketing
departments need additional help to implement programs.
Individual Services
Websites
In today's business world, every company needs a website. A website is
a critical marketing tool that brands your business, you, your products
and services.
Black Ink Marketing
can help
you by designing a new website or redesigning an existing website for
your business. We use a proven method for optimal results when building
a site:
Analyze—We'll
find
out who you are, who you're targeting, what you're offering.
Organize—We'll
create a structure of hierarchy for your website, its pages and, most
importantly, its content.
Optimize—We'll
work with you
to determine keywords and phrases important for your mission and work
those into the copy and the metatags of your website for search engine
optimization (SEO).
So, if you need a website that's more than an online business
card or template-based blog disguised as a website,
contact Black Ink Marketing.
We'll create a website that fits your budget and needs.
Ask about our article on
11
Short Tips for Creating Your Website. Then call us to
create your website. We also can create budget-friendly microsites.
Social Media
With the popularity of Twitter, Facebook, LinkedIn and others, it's
becoming more and more important for you to leverage these
social-networking sites and tools to brand and market your business. If
you don't have a social media plan of action, you may be doing yourself
more harm than good—social media is about consistency,
clarity,
brevity and timeliness, to name a few.
Black Ink Marketing
can help
you devise and implement a social media plan to
maximize online tools for social networking. We'll integrate
an
effort to help you with community building and communities of
interest in addition to branding and promoting your business in Web 2.0
way.
Marketing
Plans
At
Black Ink Marketing,
we
believe a marketing plan is part of the strategic branding package of
must-haves for any business. So whether you're looking for a
mini-marketing plan, a marketing calendar or a full-fledged marketing
plan with accompanying research, we can help. See
Strategies
for more
information.
Collateral
You have no marketing pieces, no collateral, or you have old pieces
that are just not working to bring you results. In most cases,
home-grown collateral is ineffective because it focuses on you, not on
your prospects.
Black
Ink Marketing
can reverse that trend and will create marketing collateral that brings
out the right angles for the right audience and make your campaigns
more effective.
Whether you need one piece or a full suite of collateral, we can create
it with our staff of experts and associates. Collateral services
include copywriting, production and printing services for items such as:
- Newsletters (digital and/or print)
- Brochures
- Webinars
- Email blasts
- Flyers
- Sales Letters
- Postcards
- Direct Mail
- Tradeshow/conference materials
If you don't see it in this list, it doesn't mean we can't do
it—just
ask!
Copywriting
Writing is not an easy business. And knowing the alphabet, some grammar
and punctuation rules and having a word-processing program does not
instantaneously imbue professional-level writing skills. Our
professional copywriters know how to craft the best message for the
target audience and how to layer the work with the right words, tone,
voice, meaning, etc. At
Black
Ink Marketing, we believe that copywriting is a talent
blended with a skill—a rare combination that works well
together.
- Articles
- Press Releases
- Documentation
- Presentations
- Case studies
- Profiles
- Whitepapers
- Proposals (conference, competition, RFPs)
If you don't see it in this list, it doesn't mean we can't do
it—just
ask!
And more
Black Ink Marketing
also offers
services for book authoring, including editing, project management and
marketing. We'll help you to make your dream come true of becoming a
published author and making money/establishing credibility from what
you already know.
Get Some
More Black Ink
Black Ink Marketing
is a boutique firm that helps you to
control your revenue cycles with continuous marketing efforts targeted
to your industry and the
needs of your customers. We work as your one-stop marketing department
so you can focus on what you do best—without
taking time away from your client projects. That's
Black Ink.
Black Ink Strategies...Custom
marketing plans for small- or
medium-sized
businesses at an affordable price.
Black Ink Mentoring...For
the do-it-yourselfer who needs that extra
push and
accountability or brainstorming/idea sessions.
Black Ink Marketing
works with both entrepreneurs and nonprofits. We've found that the
needs are similar, but the audience is different. If you are or work
with nonprofits, we can help you to maximize your fundraising or
membership efforts.
