Black
Ink Marketing is a boutique firm that helps you to
control your revenue cycles with continuous marketing efforts targeted
to your industry and the
needs of your customers. We work as your one-stop marketing department
so you can focus on what you do best—without
taking time away from your client projects. That's Black Ink.
Andrea C. Carrero
Black Ink Marketing
is built on
the expertise and under the direction of Andrea C. Carrero, founder and
president. Ms. Carrero's professional background is quite varied but
has
always focused on one thing—communication.
As a journalist, Ms. Carrero worked for both daily and weekly
newspapers in a variety of roles, including: news reporter, features
reporter, copy editor, page editor and managing editor. Her skills
include hard and feature writing, layout, editing, photography, writing
headlines and
cutlines (captions) and more.
In the Information Technology sector, Ms. Carrero's experience includes
training, documentation and business analysis for high-tech software
and software/hardware firms. She worked at some of the world's
first—and well-known—internet e-commerce companies,
including Music
Boulevard (owned by N2K) and CDNOW, as well as others. Her entry into
the internet world
was in the mid-1990s, when much of what we take for granted today was
still not even a passing thought in others' minds.
As a public relations/publications specialist, Ms. Carrero has worked
both in the for-profit and nonprofit arenas. In addition to writing and
disseminating press releases and press kits, she worked with the local
media to position stories, wrote scripts for radio spots, and more. She
has worked with both black and white newspapers as well as four-color
magazines.
In addition to Black Ink Marketing, Ms. Carrero owns
Word
Technologies Inc.,
a technical writing and documentation company that provides end-user
documentation services and specializes in system-level
(SDLC) documentation.
As an expert communications professional, Ms. Carrero is available to
speak to a wide range of audiences on a wide range of topics.
Feel
free to
contact her
for speaking engagements, presentations, webinars or seminars on topics
such as marketing, social media, writing skills, public relations,
publications, technical writing and more.
Associates
Black Ink Marketing works with a team of business
professionals whose
combined goal is to help you move your business in the right direction.
The professional associates we'll call in to assist with your project
can include:
Margaret King
Margaret King is president of InfoRich Group, Inc., a
management-consulting firm, providing fundraising support in the areas
of board development, prospect research, capital campaign, and general
fundraising. She has extensive experience in the nonprofit sector and
has been part of the executive management team for two internationally
recognized nonprofit institutions. In addition to raising millions of
dollars for her clients, she has broad experience developing and
organizing nonprofit boards and advisory councils.
Jan Davis
Jan Davis is president of JT Research LLC (JTR), which specializes in
Just Terrific Business Research. JT Research provides data and reports
that the average researcher can't gather
because of its access to hundreds of databases, extensive print
resources, and its network of contacts in the trade associations in
which the firm belongs. JTR's expanded data resources and broader
perspective
allow the firm to provide the most accurate and relevant
information. Among its offerings, JTR provides industry reports, merger
and acquisition data, company research,business valuation research, and
more.
Donna Fryer
Donna Fryer
is the managing director of
Global Information
Research & Retrieval, LLC,
Searchitright.com.
Global
Information Research & Retrieval, LLC,
specializes in online research
and training using
various database engines and websites. The firm provides in-depth
research on
fee-based systems and the “invisible web" to help
clients
achieve their goals with respect to product development, business
strategy, marketing, public relations, International business, and
competitive intelligence.
Nancy Louie
Nancy Louie is the owner of Pinnacle Shot Photography and The Desktop
Studio, providing commercial photography and graphic design services,
respectively. In addition to her businesses, Ms. Louie has extensive
stock photography for sale on both
iStockphoto
and the highly respected
Getty Images.
And more...
In addition to the professionals
above, Black Ink
Marketing
works with a number of professional writers, website designers,
programmers, graphic artists, marketers, SEO/SEM specialists and others
to provide the level of service you need to get you black ink.
Get Some
Black Ink
Black Ink Marketing
is a boutique firm that helps you to
control your revenue cycles with continuous marketing efforts targeted
to your industry and the
needs of your customers. We work as your one-stop marketing department
so you can focus on what you do best—without
taking time away from your client projects. That's Black Ink.
We focus on three key forms of marketing for our clients:
Black Ink Strategies...Custom
marketing plans for small- or
medium-sized
businesses at an affordable price.
Black Ink Services...Collateral,
social media, websites and traditional marketing services humming
along while
you work.
Black Ink Mentoring...For
the do-it-yourselfer who needs that extra
push and
accountability or brainstorming/idea sessions.
Black Ink Marketing
works with both entrepreneurs and nonprofits. We've found that the
needs are similar, but the audience is different. If you are or work
with nonprofits, we can help you to maximize your fundraising or
membership efforts.
